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Gingham... Doesn't that word roll right off the tongue? It's almost fun to say ... gingham, gingham, gingham. And it also has the word "ham" in it.

The pink tells everyone your dog's a girl. The Lobster tells people you like to eat fancy things. And the gingham reveals to all that you are a grounded, down to earth person who just routinely puts 5 lobster's-worth of collar around your dogs neck. That's who you are. And because your dog deserves it.