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Now, here is a fetch toy that is aptly-named. This thing will bounce every which way – forcing your dog to develop lightning-quick reflexes and cunning intelligence. Just kidding – it will most likely just tire your dog out a little faster. We're still not sure how to make any dog any smarter.

Be warned. This fetch toy does not float. We're not rocket scientists, but Max thinks it has something to do with the holes in it. We have top dog-scientists around the world working on this problem day and night. We'll get back to you when we have an irrefutable theorem to prove it.